"Integration"
The intermixing of (digital marketing) previously segregated.
Strategy
There’s one key ingredient needed if you want to effectively integrate digital marketing – a strategy.
Now, when I say that as a consultant, I often see client’s eyes glaze over and I can hear exactly what they’re thinking …
“Here we go … how long is that going to take and much money will it cost me?”
Because I believe that having a strategy is essential, I work to specifically address these issues of timeliness and cost.
Read more of my thoughts on strategy.
Trends
“There’s never been a better time to be in advertising, and there’s never been a worse time.”
Things move fast in this space. Which is great – we’re constantly learning and improving – and there’s always something new and shiny to play with.
Everyone’s got an opinion about what’s coming next – and I’m no different.
Find out more about my views on trends.
Websites
I believe that a website is an important piece in an integrated digital plan – but feel that they are generally under utilised. A common problem is that a good portion lack purpose – real, meaningful purpose. So I’ve found myself on a mission lately – to liberate tired, lazy websites.
Great minds have purposes, others have wishes.